about designPhase3

The design concept, by itself, is no real achievement. Content may be king, but if it hasn't been converted into a form that can be delivered, then the king is really a pauper. Whatever it is – concept, content – it needs to get done. Concepts that get printed, published, uploaded, delivered, installed.  Because no matter how beautiful your design is, it isn't worth anything until it's done.

 

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